articles
deep dives, frameworks, and reflections on building things.
all frameworks
doing less is actually harder than doing more
we glorify the grind. but the real superpower is knowing what to leave out.
email newsletters are not dead (theyre just getting interesting)
everyone keeps saying email is dying. meanwhile the smartest creators are building whole businesses inside your inbox.
building in public is weird and you should do it anyway
showing your half-baked work to the internet feels awful. but its the best shortcut to building something people actually want.
how to decide things without losing your mind
a framework for making choices when every option feels wrong and the clock is ticking
why your business needs ai tools (and why you're overthinking it)
everyone's scared ai will replace them. but the real winners are the ones using it to do the boring stuff faster.
how we research: a framework for making decisions that dont suck
most research is just confirmation bias with better formatting. heres how we actually figure things out.
the art of starting before you're ready
most people wait for permission. the ones who build things just start. here's what happens next.